Category: Printing News

Banners are everywhere. You can find them at fairs, inside shops, outside restaurants and at events. They come in many different shapes and sizes for a variety of placement options, and each has its own unique advantages.

There are a lot of advantages to using banner ads for your business. They are the oldest form of advertising and can make an instant impression on the minds of customers. Whether it’s announcing a new product or service or building your brand through an ad, banner advertising is the most cost-effective and popular. It makes you sales in a much faster time because you know it will definitely have an effect on people as soon as they notice it on roads, streets, buildings or even cars.

Banners are some of the most recognizable types of signage used by a wide range of businesses. Business owners and organizations often use banner ads to communicate important and relevant messages—such as a sale, promotion, or even an event—to current and potential customers in an effective way. Here are the top 5 types of banner ads:

Outdoor banners

They can be printed faster than traditional signage. It is extremely easy to print advertising banners Bucharest than to resort to other forms of advertising.

And if you only want to get your message across for a temporary event, such as a festival, promotion or flash sale, an outdoor banner ad can be designed, manufactured and installed extremely quickly.

Durability for outdoor advertising banners is another strong point. An outdoor banner will withstand harsh winds, moisture and exposure to the sun for extended periods of time.

If you want to promote your product worldwide, banners are the best way. Reinforce your message to many visitors. Through advertising banners you will attract the attention of potential customers and they will be able to see your marketing message. Outdoor banners improve brand visibility and help you get more benefits.

Indoor banners

Outdoor banners play a crucial role in attracting customers and increasing traffic to your establishment, but indoor banners are responsible for keeping them and letting them know that they made the right decision when they come to you.

It may seem like a substantial investment initially, but you must know that if you choose advertising banners Bucharest you will not only benefit from unlimited utility but you will also have competitive prices. Indoor banners install on their own without any problems. It’s a cost-effective way to promote your business. It provides a versatile look for your brand.

Roll up banners

Roll up banners or retractable banners are another type of Bucharest advertising banners that you can opt for. Due to their portability, they are especially useful for companies that travel constantly and present at events, trade shows and conferences.

If you want to promote your service or product at an event, one of the important things to consider is an easy-to-assemble display. Regardless of the size you choose, there are roll up banner ads that can be installed and adjusted by a single person without requiring assistance.

When it comes to promotional purposes, roll up banners are a very effective marketing tool that attract a lot of potential customers when designed properly. By printing your logo and a catchy message on your banner, it has a better chance of being viewed by many potential customers.

Pop-up spider banners

When it comes to promoting your business, there are a variety of marketing tools available to choose from. However, few of these tools are as convenient and effective as a pop-up banner spider.

Pop-up banners are extremely durable. The base of a pop-up stand is also very strong and provides additional support to the entire stand. Pop-up spiders are unbeatable in terms of portability and the price paid in relation to the effects obtained. Whether you want to display them at a trade show or other marketing event, or simply promote your products and services in your own location, pop-up spider banners are a quick and convenient tool to advertise.

Custom flags

Flags are used to invoke emotions of loyalty and pride. Displaying custom flags outside your business can do the same for your brand. Whether you’re designing colorful custom flags with simple messages or just displaying your company logo, a custom flag will attract new customers to your store and evoke positive emotion among customers.

Custom flags are among the few methods of advertising that are still unique and have a clear advantage over the digital age. These marketing methods work because we notice more things when we are out, we tend to stay alert.

Flags have a one-time cost with long-term benefits. They can be used again and again and will always do at least one thing: present a positive image for your business. Choose advertising flags because they are very easy to assemble, they can be set up, dismantled, moved or removed in minutes.

Flags can also be used in a wide variety of places, both indoors and outdoors, such as festivals, fairs, concerts, product launches, conferences and more.

Digital printing gives you maximum options when it comes to graphics and you can even print a single banner ad if required.

Digital images offer the added benefit of choosing to have either detailed or simple designs. This means you can choose either banner ads with strong backgrounds or simple logos. You can also choose banners with one or two sides.

So you can see that ordering advertising banners Bucharest is indeed a wise investment. Not only are they affordable and versatile in terms of functionality, but once installed they will attract the attention of customers and bring you additional income.

The traditional role for an advertising agency has evolved. It has gone from an organization that develops, designs and launches print, radio and TV ads, to an organization that does all that and more – creates content, provides branding and includes various marketing strategies.

Advertising is an aspect of marketing. While marketing is the general approach to talking to customers about your brand, the role of ad production is even more important: it’s designed to lead to sales. Advertising can be short term for a special promotion or ongoing and usually requires a financial investment.

Today there is a varied range of advertising production in Bucharest. These options range from traditional ads to a multitude of specialist consumer and business print to banner ads and of course banner ads, poster ads, etc.

If you know advertising could help your business, but aren’t sure where to start, you can explore the role of ad production to see which options fit your needs and budget.

Product introduction and awareness

When a business introduces a new product, advertising provides a means of making a large market aware of that product. By choosing advertising production, you will be able to illustrate the effectiveness of the product.

One of the important roles of advertising is to create awareness of the product or services, such as brand name and price. Awareness of the product or services can be created through advertising production and the unique characteristics of the brand can be highlighted. Nowadays, due to the intense competition, it is not enough to just create awareness, there is a need for top-notch awareness.

Product differentiation from competitors

Companies frequently use advertising production Bucharest to show how their product has more benefits or is more effective than the products of similar competitors. In some cases, the retailer finds it necessary to advertise because the competition covers the pages of newspapers or TV stations with their own ads. Effectively personalized advertising will help you stand out from the competition by focusing on the competitive advantages of your products.

Information

Advertising helps to inform the target audience about the product. Providing information is closely related to raising product awareness. Prospective customers need to know the details about a product, such as its features and uses. Product information is in high demand, especially when it is introduced to the market or when you change something about it. Adequate product information provided through advertising production can assist consumers in their purchase decision.

Conviction

When commercial firms offer similar products, your company must not only inform customers about the availability of the product, but also convince them to buy it. Through persuasive and ingenious messages with the help of advertising production you will try to give reasons about the superiority of your products compared to others available in the market. You can choose advertising production with creative messages, product demonstrations at fairs, offering free gifts, premium offers.

Attitude

Promotion is necessary to build or reinforce attitudes in the minds of the target audience. Marketers expect their target audience to develop a favorable attitude toward their brands. Positive attitude towards the brand helps to increase its sales. Through promotional techniques such as advertising production, you can increase the attitude that current and potential customers have about your products.

Advertising helps customers remember you

If your target potential customers already have a positive attitude towards the product you have, then a recall objective may be necessary. It is good to remind customers of your presence on the market and you can do this through advertising production Bucharest.

Reaching a large audience

As advertising allows businesses to reach a large number of customers, more consumers are able to discover your company’s products and services while understanding its key features within minutes or even seconds.

Everyone should know that a consumer’s wants and needs are constantly changing, and through advertising production you will increase brand awareness.

Brand Loyalty:

Advertising helps develop brand loyalty. Brand loyalty results in repeat purchases and favorable referrals from existing customers to others. Sales promotion through advertising production is effective and helps develop brand loyalty.

Increase in sales volume and return on investment

Advertising can also do the hardest job of generating more sales for your business and increasing your ROI by targeting current and potential customers.

Choosing advertising production will increase awareness of your business solutions. Achieving the desired level of return on investment will create opportunities for growth and expansion by opening new branches, stores or targeting new markets and territories, or attracting new partners.

Educating customers

Another role advertising plays in advertising is to educate potential and current customers. For example, some advertising is done to educate the public about product use, handling operations, and so on. Awareness campaigns can also educate the public about the negative effects of noise, air and dirt pollution, social ills and so on.

Being 100% convinced that a product or service is right for your needs is what motivates customers to complete a purchase. Advertising can be used to educate your potential customers about the uses of your available products or services and how they can depend on what you offer to solve your potential customers’ personal or business problems.

Effective advertising is the result of marketing specialists working together to provide you with professional content advertising production that focuses on targeting your audience’s needs and interests to achieve the desired results. Choosing the best advertising production company Bucharest will be the first step to achieve the desired results of your business advertising campaigns.

Each printing machine is unique: from its format, to the advantages and specialty areas in which it can work, limitations and types of ink. For the use of these machines, we have dedicated time, patience and attention in training the staff, ultimately adding value to our entire experience. Constantly learning and growing, we manage to firmly hold our position and always be one step ahead. By discovering the functions and mechanism behind each software, you will be able to understand their purpose and advantages in depth and clarity.

Dedicated to the design of POS, POSM systems as well as stands or displays, the Esko Artioscad 3D Modeling Solutions software reduces the design time from two weeks to just 2-3 days, thus streamlining and streamlining the entire process.

Eliminating human error as well as the risk of joining problems, this software offers the possibility to make several variants for each individual project, to import the 3D files of the products to be exhibited, and finally to be created display systems based on them, perfectly adapted.

In order to make production processes more efficient and the consumption of material used, we chose to use the ESKO i-Cut Suite industrial software. Renowned world leader, the ESKO brand has dedicated this software to users of large format printers, due to the advantage it offers in the complete elimination of errors, reduction of waiting time and reduction of waste.

For our eco-solvent ink based printers like the Roland Soljet PRO4 XR640 model, we have gained experience and skill in using Roland’s VersaWorks software, specially designed to control and modify colors. Utilizing both PDF and PostScript, it offers the benefit of much faster and more efficient file viewing and management times, easily becoming one of the most popular and widespread RIP software. Thanks to the automatic adjustment of the ink level that estimates what percentage will be needed for the print, the security system, the user-friendly interface, the error propagation or many other helpful tools, this software simplifies both the printing process and the control mechanism up to that point.

When it comes to speed, flexibility and especially when faced with a busy production environment, we always opt for Caldera Grand RIP+ software and our large format digital printing presses, both UV ink as well as latex, are proof of its flawless functionality. Both print-to-cut and simple applications are easily supported by this color management software, providing the ideal solution for any large-scale, wide- or superwide-format printing workflow. By detecting the outer contour and placing the irregular pieces mechanically, it makes the material for the prince up to 50% more efficient, reducing the final costs significantly.

And with each passing year, we discover new technologies, machines, software and information, along with you. And every time, we will adapt and aim only for excellence and quality, for you.

Efficient POSM displays have an eye-catching design. These designs need to be visible from a distance so that customers can be attracted to the display even if they are a few metres away.

It’s essential to use a quality printing process to ensure that potential customers can see your brand logo from multiple areas of the store. Your display images need to be clear, attractive and professional to attract shoppers to the product on display.

You’ll want to work with a reliable POSM Display manufacturer that offers various printing options to meet your needs.

How to choose the printing method for POSM Display?

Litho, flexo and digital printing create professional, high-resolution images and have a place in the world of POSM displays. Which one you choose depends mainly on the following factors:

• Project size: how many POSM Displays do you need printed? If you have a large order, it is more cost-effective to use lithographic or flexographic printing. Digital printing is usually reserved for smaller orders.
• Design: do you want to print a custom colour or intricate details? Digital printing technology has evolved to produce crisp images and exceptional image quality.
• Time requirements: if you need POSM Display right away, consider digital printing. Because digital printing does not use plates, it can be completed faster than lithographic and flexographic methods.

What types of designs can you print on a POSM Display?

Do you have photos that tell the story of your brand? Or have you hired an artist to create a highly detailed logo for your brand? Don’t worry – almost any image or colour can be transferred to a POSM Display. This can include:

• Logos
• Mascots
• Unique colours
• Templates
• Photos
• Artwork
• Symbols
• Text

What materials can be used for POSM Display?

POSM Display products can be made of cardboard, wood, metal, plastic, fibreglass or a combination of materials. Temporary displays are often made of corrugated cardboard. Corrugated cardboard has many benefits, such as:

• Recyclable: corrugated cardboard is made from recycled, biodegradable fibres. You can help improve the environment by choosing a material that won’t create more waste or contribute to your carbon footprint.
• Customisable: corrugated cardboard is an extremely versatile and customisable material. It can be shaped as you wish. In other words, you don’t have to limit your creativity when designing a corrugated POSM Display.
• Economical: Corrugated cardboard is an inexpensive material. It does not require high labour, production or shipping costs compared to other materials.
• Lightweight but durable: Because corrugated cardboard isn’t too heavy, it’s easy to move it to different places in a store. It’s also a relatively strong material, which means you can store your product safely and keep it neat.
• Easy to assemble and install: you don’t need a hammer and nails to build a POSM Display out of cardboard. You’ll appreciate how quickly you can put these POSM Displays together and get your products up for promotion extremely quickly.

Why is POSM Display so special?

POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products on the shelf in stores. In today’s world, companies have countless ways to promote their product, from online ads to TV commercials. Despite the multitude of digital advertising options available, in-store promotions continue to be an essential part of marketing. Point-of-purchase marketing is so effective that manufacturers are paying to have their products displayed in prime locations within a store.

Why are the POSM displays important?

Unlike advertisements, POSM displays appear when customers are already shopping. They don’t interrupt a person’s favourite TV show and they don’t suddenly block the screen when someone is reading a blog. POSM displays are aesthetically pleasing and entice shoppers to interact with the product without being too pushy. Some POSM displays may include educational information, which could help customers decide what to buy and make purchases easier.

People spend a lot of time in stores, so it makes sense to target customers as they shop, eager to purchase what they’ll like. With an amazing POSM, a company can crush the competition and grab shoppers’ attention – just when they’re about to decide which product to buy.

If you’re still wondering if you need an outstanding POSM display, here are several reasons why these advertising mediums play a vital role in the retail environment and give brands a competitive edge.

POSM displays reinforce other forms of advertising

If you’ve invested time and money in an online marketing campaign, you might be wondering if it’s worth making room in your marketing budget for POSM Display. As long as you intend to sell your product in stores, you’ll want to consider creating a unique POSM Display for your brand, no matter how many other forms of advertising you’ve used.

POSM Displays reach customers who may not be familiar with your products, even if you have a strong online presence. POSM Display also complements other forms of advertising and helps customers recognise and remember your brand.

POSM displays help buyers to decide

Many buyers are not sure what they want. Many shoppers don’t make shopping lists, and some make buying decisions directly in the store. This means that many people go shopping with an open mind and expect to be influenced by a product’s advertising when deciding what to buy. Some shoppers prefer not to spend hours in the store and want to get what they need quickly, even if they have a shopping list. In any case, a POSM Display attracts attention and shows customers what a product offers so they can easily make a decision.

For businesses to thrive successfully, they’ll need to find a way to promote themselves to customers. Now, there are many ways you can effectively promote your presence through billboards, banners and more. Among the most sought-after methods are indoor digital print and outdoor digital print.

Signage offers a creative way to grab people’s attention. They’re there to pique someone’s interest and invite them to take a look at what a business has to offer. When it comes to large format, digital print has a lot of benefits to offer. Large format printing is a brilliant advertising medium that can appeal to a wide audience. Its quality, colour, size and materials make it one of the most effective ways to market your business.

Create big impact in today’s competitive marketplace!

In a world where attention spans are constantly dwindling and people are overwhelmed by too much advertising, sometimes making it big is the only way to get your message across. Large format advertising is a great way. Indoor and outdoor digital print products have the ability to capture attention and create a lasting impression and this form of advertising is becoming increasingly popular and is an easy way to reach consumers.

What is large format indoor and outdoor advertising?

Large-format advertising is large-scale advertising of a brand using graphics or images. These are printed or digital designs, usually displayed outdoors in public areas and high-traffic places such as motorways and main city roads. Large format advertising can also be done indoors and is an effective way to attract attention and communicate a message quickly and easily.

What is digital outdoor print?

In simple terms, digital outdoor print is any type of advertising that is used outdoors. In today’s world, this could literally mean that anything can be used to promote products or businesses.

Advantages of outdoor digital print products

There are several main advantages to choosing outdoor digital print as your mode of promotion. With no limitations on the size of indoor spaces, you can create banners and billboards at any size you want. Whether you need to create graphics for an event or provide directions, or simply want to raise awareness for your business, there is an outdoor digital print format for you.

If you have a small business with a customer-focused base, outdoor digital print can help you make your brand visible.

Reach a wider audience

Depending on where you display your outdoor digital print products, they can have tens of thousands of views in a single day.

They’re affordable

Some companies have a large marketing and advertising budget. But there are also companies that have a limited budget. If you choose outdoor digital print, you’ll have a more cost-effective alternative to other expensive marketing tactics.

It can be personalised

Any type of outdoor digital print is extremely flexible. There are a multitude of options when it comes to size, colour, shape and overall text and image design. Banners allow your imagination to run wild and come up with creative concepts that can best represent you, your company, and tell your message to the best of your ability.

They are durable and give you visibility

Outdoor digital print materials can be used outdoors because they can last for a long time, even in harsh outdoor weather conditions. They are resistant to rain, snow and wind. Another reason why outdoor digital print is effective and important for any business is that it gives you visibility.

What is indoor digital print?

Indoor digital print products are usually displayed inside buildings. That’s why you can see them in windows, at the entrance to a shop or on the ceiling. They can be made from a variety of materials that are not designed to be displayed outside. When you choose indoor advertising, you don’t have to worry about your banners being damaged by the weather, giving you a much wider selection of indoor digital print products to choose from.

Benefits of indoor digital print products:

Attract attention

In a world where the average consumer sees a lot of ads every day, it’s vital to stand out. With personalised indoor digital print, you can attract and retain a customer’s attention. Because they can be large format, they are harder to ignore. With bright colours or stylish graphics, they effortlessly grab the attention of potential customers, especially when placed indoors.

Benefit from directed traffic

One of the main advantages of indoor digital print physical ads is their ability to attract foot traffic. While website ads can generate online activity, they may not bring customers to your door. When you place banners indoors you naturally attract people’s interest. Whether or not someone has considered making a purchase, they may be drawn to your business out of curiosity. A well-placed indoor digital print product can alert people to your company’s location and make them curious about your products or services.

You can change customer perception

Every industry has its own stereotypes. If the general public doesn’t see your business as appealing, an indoor digital print product is the perfect way to change their perception.

When designing a banner, choose colours and designs that challenge customer expectations. If you want to present your business as trendy, create a banner with on-trend designs and colours – you could attract a whole new market. Because indoor digital print materials are customizable, you can design an ad that conveys any style or marketing message. This gives you the opportunity to positively influence customer perception of your company.

A good designer can create a strong and durable cardboard display that can look amazing. Some cardboard stands can be turned into displays with excellent weight-bearing properties that look fantastic. Really strong cardboard stands can be produced, and in recent years, there are new technologies that allow the creation of durable HDF and cardboard stands at low cost.

Modern printing techniques are so clever now that truly stunning designs can be produced quickly, at a reasonable cost, that will support heavy weights and be able to display lots of products.

Choosing the right materials for POSM stands can be a challenge, especially if you’re on a tight budget. A key consideration is choosing cardboard and HDF stands. Each offers unique benefits and there are a few key things to think about before purchasing.

When selecting stand materials you have several different options available. Each material has its own advantages and disadvantages. Selecting the right material involves knowing which material works best for your display purpose and your brand.

Wooden materials and their derivatives are becoming increasingly popular. HDF is one of the strongest wood derivatives, so you’ll be able to rely on its properties for many years to come. Wood is a versatile material that has been used for centuries to create small and large buildings, everyday objects and especially furniture. Strong, durable and hard-wearing, it is now also used for HDF stands. HDF may not be the first material that comes to mind when you think of promotional stands, but it is a great alternative to solid wood and may even be the ideal choice for you, especially if you want some sturdy stands.

Printing performance

State-of-the-art equipment and ESKO Artioscad 3D industrial design software can result in truly compliant products. Brands have a message to convey and want superior print performance. Our company has the latest technology so we can deliver products to the highest standards. Our heavyweight folding carton substrates are used in heavy-duty packaging for beverages, food, pet care, confectionery, spirits, cosmetics, electronics, pharmaceuticals, devices, displays, signage and more. Cardboard and HDF stands are strong and durable and are capable of providing up to 25 kg per tray for stands made of corrugated cardboard and up to 50 kg per shelf for stands made of HDF, chipboard, MDF or other wood-based materials.

Below are some reasons to use HDF stands for promotion:

Mechanical strength

The choice of materials is governed primarily by the ability of a construction to perform the service functions for which it is designed. This is why HDF stands are used: they are strong and robust, and this allows a POSM display to support heavy products without causing damage.

Warm and welcoming

Material selection is one of the factors of a POSM display that most influences the customer experience. Choosing HDF stands will create a warm welcoming feeling. HDF brings a touch of authenticity, craftsmanship and quality.

Special beauty

HDF stands are aesthetically pleasing, making them suitable for displays that showcase natural and eco-friendly brands. A POSM display from HDF stands brings a natural touch to your sales strategies.

Timeless appeal

Apart from its universality, wood enriches every POSM display and is a real eye-catcher. Wood can be combined with other materials such as metals or plastics – an elegant combination that gives the POSM display a timeless and dynamic charm.

Below are some reasons to use cardboard stands for promotion:

The key to many businesses is sales. It doesn’t matter if a business has one product that is sold in a store or if stores try to sell many different products to the consumer. The more you can sell, the more money you can make. It is important to get as many sales as possible from each customer. One of the tools you have at your disposal are cardboard stands. Choosing cardboard stands as a promotional tool provides brand positioning, increased sales, on-site advertising shown on the display, quick buying decision by the buyer and environmental solutions.

Structurally designed

High quality cardboard stands can be made to prevent displays from tipping over. Corrugated cardboard is strong enough to display any product such as drinks, cosmetics, brochures, and more.

Exceptional personalisation

Product displays on cardboard stands can be customised with your company’s branding and personality in mind. There’s a wide range of cardboard stands that you can customize according to your specific needs.

Ideal for individual product communication

You can promote your brand and take advantage of state-of-the-art printing processes to create a specific presentation of the products you want to promote.

You can create a specific design with cardboard stands

The properties of corrugated cardboard are also impressive and their unique designs generate a high level of awareness.

Placement in any location

Take advantage of the all-over printing possibility and place cardboard stands wherever you want to promote yourself. This allows you to generate maximum attention from all sides.

Using cardboard stands and HDF stands puts the emphasis on environmentally friendly and sustainable products. This is because both corrugated board and HDF are made exclusively from renewable raw materials.

State-of-the-art technical and software solutions for corrugated cardboard, HDF and PVC stands allow you to eliminate material waste, streamline working times and all cost-effective production steps, and ultimately benefit from competitive prices compared to other technical solutions.

The digital printing industry has changed a lot in recent years and is as vibrant as ever. We all know that the Internet has changed the world over the past two decades and how consumers and businesses have embraced this new technology. This, along with smartphones and digital cameras, has had a huge impact on digital printing. The printing industry has had to constantly evolve to keep up with this technology. One of the most important adaptations is the growth of outdoor digital print services. Just as the old dot matrix printers have long since been replaced by higher quality office printers, large scale printing has gone through an evolution of its own. The biggest differentiator is digital printing, for many reasons.

Large format printing is as popular as ever and continues to be a great way to help a business stand out from the competition. The process involved in large digital outdoor print is advancing more and more each year and the good news is that the options for large format posters, banners, signage and other forms have become more and more sophisticated as printing technologies evolve. .

For years, there have been two common methods for printing things on a large scale: offset printing and digital printing.

Offset printing is the traditional method, most commonly used for printing a larger volume of products. Think newspapers and magazines. And that’s because offset printing uses printing plates that transfer ink images onto a rubber blanket, which is then applied to the printing surface. Offset printing processes have changed very little in the last century.

As technology improves and makes the process more cost-effective, digital printing is not only the current best method to handle most large-scale printing, it is definitely the future.

The quality and capabilities of digital outdoor printing have improved with a range of advances such as the development of better inks, laser printing, better software, increased automation, greater control over color gamut and more precise ink placement to improve resolution.

At the same time, modern digital outdoor printing technology and practices involve lower energy consumption, less volatile organic compounds and less waste, making digital printing more environmentally friendly than in years past.

Digital printing has evolved to become smarter, faster, more accurate and more automated, enabling on-demand and personalized printing. Who wouldn’t want these high-tech attributes applied to their marketing strategy?

Trends in outdoor digital print:

Printing on textiles, glass or plastic

The range of printable materials is expanding every day, printing on canvas, glass and plastic is no longer considered a novelty. At trade shows, printed textiles have been around for a while, but now we’re seeing a trend towards design and decoration.

Stickers and decals

Stickers and decals can be used for digital outdoor print to transform areas into attractive advertising spaces. Basically, stickers, banners and stickers that can be attached to a surface and can include company logo, images, promotional news, discount offers, etc. They can be easily customized for your business and can be a great way to attract customers.

Increase in signage

In the past, signage simply included a business name above a store door in a standard format, but nowadays, thanks to the evolution of digital outdoor print technology, the brand can be displayed in various forms, as well as in other locations around a shopping center , such as shop windows, outdoor banners, awnings, etc. It also needs to include lighting and digital elements to remain relevant and capture the attention of potential buyers.

There are many other advantages of digital printing, including:

• Reduced installation costs and delivery times.
• Quality: There is no printing method available that produces higher quality images than digital outdoor print. Colors are vibrant and alignment and registration are perfect.
• Quantity: often you don’t need more than one digital outdoor print: one banner, one poster. The ease of setting up a digital print reduces costs even without bulk printing.
• Easy Fixes: A last-minute change to your design will cause you less trouble because you can simply change and replace the digital file without having to re-register a printing plate or take any other extra steps.
• Evolution of Technology: Advances in technology mean sharper prints and faster speeds, along with machines that are easier to use. The more cost-effective digital outdoor print becomes, the more it is a viable option for high-volume orders as well.
• No limits: digital printing offers unlimited possibilities for design and use of color. Digital printing also allows high-quality work to be produced on a variety of materials, including wood, vinyl, steel, glass and more.
• Perfect Match: Digital data facilitates accurate color matching and ensures perfect printing. This is a huge time saver for large scale outdoor digital print.
• Sustainable: The precision of digital printing reduces ink waste, making digital outdoor printing a greener option.

Digital printing involves the use of toners, just like a giant office printer, and goes through several steps in seconds to convert the digital file into a print-ready format.

The technology has taken the capabilities of personalized digital outdoor printing to a new level. You’ll be amazed at what can be done with digital outdoor printing, from window graphics, flags, illuminated displays, billboards, banners and almost any surface you can imagine.

And thanks to these advances in digital outdoor printing, large format printing services are more affordable than ever.

Marketing campaigns are a must if businesses want to attract attention to their products and services.

When it comes to creating a successful marketing campaign, brands can invest huge amounts of money developing the work only to find that it fails at the point of delivery due to a poorly unified strategy. Ensuring you have communication that is fit for purpose requires choosing ad production tailored to your needs. By integrating production and strategy from the start of communication, companies will achieve brand consistency, process efficiency and production savings.

Thanks to marketing campaigns and ad production, companies now have more options than ever to increase brand awareness, generate sales, and educate people about their products.

However, not all marketing campaigns are the same. While some are used to get your brand name recognized by a wider audience, others sell a specific service or tell current customers about product updates.

With the help of advertising production services, you can choose the right marketing campaign for your business goals.

What is a marketing campaign?

A marketing campaign is a set of strategies used by companies to achieve specific goals, such as increasing brand awareness, providing information to customers, or launching a new product. Successful marketing campaigns not only have a clearly defined goal, but also choose the right ad production method to try to achieve it.

No matter what type of ad production you choose, the goal should always be the same: to achieve the campaign objective.

The good news is that while choosing the best ad production services for your goal takes time, it will always have the same components:

Components of successful marketing campaigns:

• A goal: Do you want to sell a new product or let your current customers know that part of your service has changed? These are examples of different goals. Once you decide what you want your marketing campaign to accomplish, it’s easier to create a singular goal and choose the right type of ad production.
• An offer: Are you offering a product trial or free samples? Your offer will shape how your marketing campaign is communicated to your audience.
• Audience: Are you advertising to current customers? Or are you trying to attract new customers? The target audience for your marketing campaign will impact everyone.
• A clear message: Do you want to sell? Want to build brand awareness? Are you giving some gifts? Deciding on a clear message and sticking to it throughout your marketing campaign is critical to its success.

These are the basics of marketing campaigns to help you choose your ad production.

The general objectives of ad production marketing campaigns may include:

• Increase brand awareness.
• Improving customer perception of your business
• Changing customer beliefs.
• New product launch.
• Generating opportunities.

Types of marketing campaigns

One of the most important decisions of a marketing campaign is deciding what type of campaign you want to run.

Yes, design assets and messaging are crucial, but if you launch a marketing campaign that your target audience isn’t using, you won’t be rewarded for your efforts. Before you even get to the creative phase of a marketing campaign, you need to choose what type of campaign you’re going to run.

Below are some types of marketing campaigns that can help you choose the best ad production service:

• Brand awareness campaign.
• Rebranding campaign.
• Product launch campaign.
• Marketing campaign for partners.
• Conversational marketing campaign.

What are the best types of ad production for your business?

No one can answer this question until you have some clearly defined goals and until you find a company that specializes in ad production. To identify what type of marketing is best for your business, you need to start with your company’s goals and then remember what you’re trying to achieve for your customers.

More important than identifying the best type of campaign for your business is identifying the firm that will create, communicate and deliver ad production.

Advertising production services include indoor and outdoor signage such as:

• billboards
• light boxes
• advertising banners
• custom posters
• advertising posters
• custom wallpaper and custom wallpaper
• advertising totems
• signaling

What types of ad production do you choose?

Light boxes:

Choosing a light box doesn’t have to be difficult, you just need to write down a list of your requirements to figure out which style is best for you. You need to think about the size of the message you want to communicate. There’s no use for a light box to promote a small image, and that’s another advantage of light boxes: size. An advantage of light boxes is that they can be customized in both size and finish.

Advertising banners:

Banner advertising production is a great way for businesses to target relevant consumers. The more advanced the ad support, the more expensive the production rate. Expensive advertising may not be feasible for small businesses. So, banner ads are a good alternative because they are one of the cheapest but most effective methods to use.

Advertising totems:

There are many forms of advertising production that businesses use as part of their marketing strategies and advertising campaigns. Among the most popular – and effective – are advertising totems. These are stand-alone signs that you will often see displayed on the side of the road or in commercial parks and leisure facilities. They are versatile in that they can be placed on any kind of terrain – hard or soft – in almost any location to prominently display the information or message you want to convey to people.

Custom posters:

A custom poster can help you create an immediate visual impact on your audience. Plus, they give your message a lot of exposure, and when placed in high-traffic areas, posters allow you to reach many different types of people. The location you have chosen will play a crucial role. You’ll want to make sure your posters are placed in areas with constant crowds of people, such as shopping malls, lobbies, cafes, or coffee shops.

If you are thinking of using advertising production to promote your business, contact the professionals in the field who will provide you with the best quality results. Your brand identity and business reputation are very important. Remember that the final product will be a reflection of your company.

POSM or Point Of Sales Material Display are advertising materials used by companies to convey their message or communicate information to consumers at the point of sale.

What is POSM display marketing?

POSM marketing entices customers to make an additional purchase close to the cash register. A POSM display is often used with items that a customer may not intend to purchase upon entering the store.

Most commonly, displaying cardboard stands will encourage customers to buy something extra. POSM display marketing can be used for many types of products. This often works best with people who are in a hurry or are capable of making impulse purchases. They are also effective in getting people interested in new products they haven’t tried yet.

Marketing is more than matching form with function

In every industry and market segment, brand differentiation from the competition is an uphill battle. The marketing process is no exception – businesses everywhere have come to understand that people can get any service from a multitude of sources, so a successful marketing plan is key. POSM display can drive consumers past any quality concerns and focus their behavior on one thing: capturing people’s attention to buy your products.

Why does POSM display marketing work so well?

Why is this such an effective way to get additional sales? First, you already have an audience that has made the decision to buy something, which makes them more likely to be open to buying an additional item – as long as it’s relatively inexpensive.

Second, relevant “extra” items can serve as a reminder to customers and trigger their impulse to buy.

After all, no one likes to wait in line, so why not take advantage of this and place cardboard stands? Turn what might be considered a shopping inconvenience into an extension of the shopping experience. Instead of letting people get bored while waiting in line, create a POSM display that reinforces their decision to buy a product, keeping them engaged and interested while they wait.

There are several types of POSM display that can be classified based on their application:

Floor display

Floor display POS are designed to be placed directly on the floor of the store. When building an effective merchandising strategy, the most successful retailers integrate custom floor displays to take advantage of the benefits offered by this type of display. In turn, these cardboard stands can also help increase sales in your store.

A custom and engaging floor display is one that customers will talk about, take photos of, share on social media, and generally create meaningful marketing while interacting with the product.

Display palette

It is important to understand the brand’s goals. Are you trying to maximize profit per unit or gain market share? What are the risks and benefits of each strategy? Deciding on the most suitable form of POSM display is crucial and you need to ask yourself a number of questions to identify design and economic priorities.

The best display pallets highlight the brand, maximize space and present the product in a way that quickly informs and guides customers towards their purchase decision.

The POSM Display solution, made in optimized sizes for display on the pallet, is used in the situation where the stands are delivered with the products already inserted. Thus, handling and transport are done safely.

Display with hangers

Contrary to the idea of “hangers” hanging from the shelves, the display with hangers can be displayed on the ceiling or roof. Such a POSM display is attractive and has the advantage of being placed in a unique position that customers cannot miss.

In most stores, POSM displays can be found in almost every color. They are a way for manufacturers to highlight their wares, with the added benefit of on-site advertising.

Cardboard has proven to be the best material for POSM displays for several excellent reasons:

Cardboard is accessible

A cardboard POSM is much cheaper than plastic, metal or wood, which are the main alternatives. Also, the shipping cost is an added bonus as cardboard is much lighter than other materials.

Manufacturing is fast

It is much faster to have cardboard stands than ones made of plastic, metal or wood, making it possible to quickly implement a new merchandising strategy. Then, if changes need to be made to an initial design after it hits stores, a new version can be quickly created and shipped in its place. This is perfect for short seasonal marketing campaigns.

It is versatile

A cardboard display stand design can be easily modified to best suit your requirements. Whether it’s adding shelves or pockets to hold a particular product, or adding a large, flat surface for a colorful print cardboard can be easily cut and shaped.

Easy assembly

Once the POSM display arrives at your store, it needs to be assembled by staff, and a cardboard POSM can be easily assembled without tools, making it very user-friendly.

It is durable

A cardboard POSM will be able to withstand the normal wear and tear of a marketing campaign, and the corrugated cardboard has the physical integrity to support the weight of the products that are displayed on it.

Get consumers involved

To make an impact, you can even interact with potential customers to draw their attention to your products. How can you do this? Through demonstrations, tastings, product testing, offering free samples, etc.

POSM Display is an excellent tool for increasing sales. When designed effectively, customers enjoy shopping, which motivates them to buy the products. This also helps the bottom line of businesses. When the information on the POSM display is available quickly and attractively, people will tend to purchase your products.

Outdoor and indoor advertising totems are a winning choice for your business. The world of advertising must be able to offer new solutions every day to allow sellers and those involved in the proposition of a consumer good or service to promote their business. Sales and advertising sectors need to propose an idea in many forms and to do this they always need new and effective ideas. A totem pole is a poster that grows in height instead of length, capturing the consumer’s attention. Advertising totems can be made of different materials, being highly appreciated due to their simplicity of use, combined with the effectiveness of a message presented in a truly useful way. They can be folded and stored, thus taking up very little space.

The advantages of using advertising totems.

There are many forms of signage that businesses use as part of their marketing strategies and advertising companies. Among the most popular and effective standout products are totem poles – these are stand-alone products that you can often see displayed in shopping malls. They are often versatile due to the fact that they can be displayed on any kind of terrain, near any location to prominently display the information or message you want to convey to people.

1. Visibility. One of the great advantages of totem pole advertising is the range of visibility it provides – obviously prominent and visible during the day. The totem pole can be easily illuminated to display your message both in the dark and in poor weather conditions.
2. Custom heights depending on where it is to be placed. Using totem poles of different sizes, you can display your message even at the top of a busy road to be visible and not obscured from long distances to attract the attention of passers-by. Not only does this signage get you an early notice, but it also gives your potential customer more time to view your message and process the information you’re displaying.
3. The versatility of the design means that the information can be more detailed. The design of totem boards can take any form, they can be produced as simple flat boards or be as detailed and sophisticated as you like. Totem sign designs can meet any company’s marketing requirements, can be manufactured, intelligently lit and incorporate your company’s brand or logo, with colors and marketing messages.
4. Totem panels need their own structural support. A major advantage of totem panels is that they are free standing, they do not need to be attached to a building or different walls. For a totem pole to be independent, it is placed on a structural support, being able to be used almost anywhere, in any type of location.

Totem boards are eye-catching and highly effective in marketing your business and conveying the information you want to reach the customer.

The advantages of personalized posters.

Posters provide a cost-effective way to get your message across to your desired target market. A strategically placed poster can draw passers-by to your business, or inform them of any upcoming promotions or new products and services. Small and medium-sized businesses use custom posters to increase brand recognition while effectively attracting customers to purchase.

Depending on the size of the poster, you can decide where you want to place it or how you want people to see it. If you want a poster in a letter format, you can choose to email it directly to the people you want to reach. If you choose a larger format, you will need to carefully select your location and check that you can get all the necessary permissions to put up your poster. In some cases, you can give small notices to the owners of the areas where you want to place the posters.

Another advantage is that these custom posters can be used for many different advertising purposes. Whether you’re trying to promote an event or simply want people to learn about your company. Posters can be used by both large and small businesses and can be easily placed in outdoor or indoor locations. They are most often used to promote temporary or ongoing offers.

A custom poster can help you create an immediate visual impact on your audience. Plus, it gives your message a lot of exposure, and when placed in high-traffic areas, posters allow you to reach more types of people. The location you choose also plays a crucial role, as you need to ensure that your posters are placed in areas with regular and constant traffic, such as shopping malls, coffee shops or universities. A strategically placed poster will be seen by people who are already around. People who see a poster while sitting at the bus stop or heading to the bank, supermarket, are likely to pay attention, especially if the poster has a clever advertisement.

Creating and publishing posters is a much cheaper form of advertising than radio or publishing them in various magazines. The process is much simpler. Unlike other forms of promotion, posters can be used to draw attention to exactly the type of people you want to consume your products or benefit from your services. You can place them in the ideal locations where your target audience is, increasing the chances of a positive response. The versatility of posters makes them an ideal form of promotion.

The large amount of benefits that come with the help of custom posters is marked as an effective way to engage people in your chosen message. A great poster design spread in your target location can help you get a great response for your efforts.

If you need both custom and high quality posters and totems, Global Print can help. Our service can provide you with outstanding and affordable posters and totems in no time.