Efficient POSM displays have an eye-catching design. These designs need to be visible from a distance so that customers can be attracted to the display even if they are a few metres away.
It’s essential to use a quality printing process to ensure that potential customers can see your brand logo from multiple areas of the store. Your display images need to be clear, attractive and professional to attract shoppers to the product on display.
You’ll want to work with a reliable POSM Display manufacturer that offers various printing options to meet your needs.
How to choose the printing method for POSM Display?
Litho, flexo and digital printing create professional, high-resolution images and have a place in the world of POSM displays. Which one you choose depends mainly on the following factors:
- Project size: how many POSM Displays do you need printed? If you have a large order, it is more cost-effective to use lithographic or flexographic printing. Digital printing is usually reserved for smaller orders.
- Design: do you want to print a custom colour or intricate details? Digital printing technology has evolved to produce crisp images and exceptional image quality.
- Time requirements: if you need POSM Display right away, consider digital printing. Because digital printing does not use plates, it can be completed faster than lithographic and flexographic methods.
What types of designs can you print on a POSM Display?
Do you have photos that tell the story of your brand? Or have you hired an artist to create a highly detailed logo for your brand? Don’t worry – almost any image or colour can be transferred to a POSM Display. This can include:
- Logos
- Mascots
- Unique colours
- Templates
- Photos
- Artwork
- Symbols
- Text
What materials can be used for POSM Display?
POSM Display products can be made of cardboard, wood, metal, plastic, fibreglass or a combination of materials. Temporary displays are often made of corrugated cardboard. Corrugated cardboard has many benefits, such as:
- Recyclable: corrugated cardboard is made from recycled, biodegradable fibres. You can help improve the environment by choosing a material that won’t create more waste or contribute to your carbon footprint.
- Customisable: corrugated cardboard is an extremely versatile and customisable material. It can be shaped as you wish. In other words, you don’t have to limit your creativity when designing a corrugated POSM Display.
- Economical: Corrugated cardboard is an inexpensive material. It does not require high labour, production or shipping costs compared to other materials.
- Lightweight but durable: Because corrugated cardboard isn’t too heavy, it’s easy to move it to different places in a store. It’s also a relatively strong material, which means you can store your product safely and keep it neat.
- Easy to assemble and install: you don’t need a hammer and nails to build a POSM Display out of cardboard. You’ll appreciate how quickly you can put these POSM Displays together and get your products up for promotion extremely quickly.
Why is POSM Display so special?
POSM is an acronym for Point of Sale Marketing or Point of Sale Materials and is used to display and promote products on the shelf in stores. In today’s world, companies have countless ways to promote their product, from online ads to TV commercials. Despite the multitude of digital advertising options available, in-store promotions continue to be an essential part of marketing. Point-of-purchase marketing is so effective that manufacturers are paying to have their products displayed in prime locations within a store.
Why are the POSM displays important?
Unlike advertisements, POSM displays appear when customers are already shopping. They don’t interrupt a person’s favourite TV show and they don’t suddenly block the screen when someone is reading a blog. POSM displays are aesthetically pleasing and entice shoppers to interact with the product without being too pushy. Some POSM displays may include educational information, which could help customers decide what to buy and make purchases easier.
People spend a lot of time in stores, so it makes sense to target customers as they shop, eager to purchase what they’ll like. With an amazing POSM, a company can crush the competition and grab shoppers’ attention – just when they’re about to decide which product to buy.
If you’re still wondering if you need an outstanding POSM display, here are several reasons why these advertising mediums play a vital role in the retail environment and give brands a competitive edge.
POSM displays reinforce other forms of advertising
If you’ve invested time and money in an online marketing campaign, you might be wondering if it’s worth making room in your marketing budget for POSM Display. As long as you intend to sell your product in stores, you’ll want to consider creating a unique POSM Display for your brand, no matter how many other forms of advertising you’ve used.
POSM Displays reach customers who may not be familiar with your products, even if you have a strong online presence. POSM Display also complements other forms of advertising and helps customers recognise and remember your brand.
POSM displays help buyers to decide
Many buyers are not sure what they want. Many shoppers don’t make shopping lists, and some make buying decisions directly in the store. This means that many people go shopping with an open mind and expect to be influenced by a product’s advertising when deciding what to buy. Some shoppers prefer not to spend hours in the store and want to get what they need quickly, even if they have a shopping list. In any case, a POSM Display attracts attention and shows customers what a product offers so they can easily make a decision.