A good designer can create a strong and durable cardboard display that can look amazing. Some cardboard stands can be turned into displays with excellent weight-bearing properties that look fantastic. Really strong cardboard stands can be produced, and in recent years, there are new technologies that allow the creation of durable HDF and cardboard stands at low cost.
Modern printing techniques are so clever now that truly stunning designs can be produced quickly, at a reasonable cost, that will support heavy weights and be able to display lots of products.
Choosing the right materials for POSM stands can be a challenge, especially if you’re on a tight budget. A key consideration is choosing cardboard and HDF stands. Each offers unique benefits and there are a few key things to think about before purchasing.
When selecting stand materials you have several different options available. Each material has its own advantages and disadvantages. Selecting the right material involves knowing which material works best for your display purpose and your brand.
Wooden materials and their derivatives are becoming increasingly popular. HDF is one of the strongest wood derivatives, so you’ll be able to rely on its properties for many years to come. Wood is a versatile material that has been used for centuries to create small and large buildings, everyday objects and especially furniture. Strong, durable and hard-wearing, it is now also used for HDF stands. HDF may not be the first material that comes to mind when you think of promotional stands, but it is a great alternative to solid wood and may even be the ideal choice for you, especially if you want some sturdy stands.
Printing performance
State-of-the-art equipment and ESKO Artioscad 3D industrial design software can result in truly compliant products. Brands have a message to convey and want superior print performance. Our company has the latest technology so we can deliver products to the highest standards. Our heavyweight folding carton substrates are used in heavy-duty packaging for beverages, food, pet care, confectionery, spirits, cosmetics, electronics, pharmaceuticals, devices, displays, signage and more. Cardboard and HDF stands are strong and durable and are capable of providing up to 25 kg per tray for stands made of corrugated cardboard and up to 50 kg per shelf for stands made of HDF, chipboard, MDF or other wood-based materials.
Below are some reasons to use HDF stands for promotion:
Mechanical strength
The choice of materials is governed primarily by the ability of a construction to perform the service functions for which it is designed. This is why HDF stands are used: they are strong and robust, and this allows a POSM display to support heavy products without causing damage.
Warm and welcoming
Material selection is one of the factors of a POSM display that most influences the customer experience. Choosing HDF stands will create a warm welcoming feeling. HDF brings a touch of authenticity, craftsmanship and quality.
Special beauty
HDF stands are aesthetically pleasing, making them suitable for displays that showcase natural and eco-friendly brands. A POSM display from HDF stands brings a natural touch to your sales strategies.
Timeless appeal
Apart from its universality, wood enriches every POSM display and is a real eye-catcher. Wood can be combined with other materials such as metals or plastics – an elegant combination that gives the POSM display a timeless and dynamic charm.
Below are some reasons to use cardboard stands for promotion:
The key to many businesses is sales. It doesn’t matter if a business has one product that is sold in a store or if stores try to sell many different products to the consumer. The more you can sell, the more money you can make. It is important to get as many sales as possible from each customer. One of the tools you have at your disposal are cardboard stands. Choosing cardboard stands as a promotional tool provides brand positioning, increased sales, on-site advertising shown on the display, quick buying decision by the buyer and environmental solutions.
Structurally designed
High quality cardboard stands can be made to prevent displays from tipping over. Corrugated cardboard is strong enough to display any product such as drinks, cosmetics, brochures, and more.
Exceptional personalisation
Product displays on cardboard stands can be customised with your company’s branding and personality in mind. There’s a wide range of cardboard stands that you can customize according to your specific needs.
Ideal for individual product communication
You can promote your brand and take advantage of state-of-the-art printing processes to create a specific presentation of the products you want to promote.
You can create a specific design with cardboard stands
The properties of corrugated cardboard are also impressive and their unique designs generate a high level of awareness.
Placement in any location
Take advantage of the all-over printing possibility and place cardboard stands wherever you want to promote yourself. This allows you to generate maximum attention from all sides.
Using cardboard stands and HDF stands puts the emphasis on environmentally friendly and sustainable products. This is because both corrugated board and HDF are made exclusively from renewable raw materials.