Advertising totems are indispensable signage systems for businesses. They attract attention and also offer the opportunity to create a completely unique impression and expand your company’s image.
An advertising totem is a free-standing display that allows you to display information, graphics, videos and advertisements in almost any space, both indoors and outdoors. This versatile signage solution is incredibly stylish and can be placed in any location will have the greatest impact for your needs.
Why choose advertising totems?
The new year is the perfect time to reflect on the previous year’s efforts for any business, especially advertising and marketing efforts. New strategies are formulated, business goals are outlined for the rest of the year and you have a budget set for promotion.
As business markets become increasingly competitive, advertising continues to progress at a relentless pace as more and more companies seek to stand out.
Advertising totems offer an elegant solution to indoor and outdoor advertising requirements. As well as being relatively simple to install and maintain, they could prove to be a cost-effective method of long-term advertising.
Who can benefit from advertising totems?
Advertising totems are used by a range of sectors, particularly the customer and retail sectors.
Some common locations for the installation of advertising totems include:
- Outdoor environments
- Public areas
- Car parks
- Restaurants
- Shopping complexes
- Drive-Thru Facilities
- University campuses
- Museums
One of the most important factors in any form of digital display, whether it’s advertising or information, is your brand identity. Below are a few reasons why choosing advertising totems is right for your company:
Gives you visibility
Placed along busy streets, in various bus stops, inside shopping malls or shops, advertising totems can be noticed by all people passing by. Most people walk the same route repeatedly, some of them going to work every day, others shopping, etc. This means that they will see your advertisements regularly, which makes your advertisement stick in their minds for a long time. This will be recorded in their photographic memory, so they will remember your company for a long time. On the other hand, there are several sizes of advertising totems and if you choose a large format it will be impossible not to be noticed, thus helping to strengthen the presence of your product, your brand message in the market, as you reach many target groups at the same time.
Customised placement
Another advantage of advertising totems is their personalised placement. You can place your advertising totem wherever you feel it will have the greatest impact. This can be a great advantage when you have a business you want to attract traffic to. You can also use advertising totems in areas where it is difficult to reach people. One example is rural farming communities spread over long distances. By placing advertising totems along one of the main roads around the community, you will increase your visibility. Placing advertising totems serves as a directional guide for potential customers.
Brand recognition
Totem poles are a great way to increase brand awareness. Because people walk past advertising totems so often, every time they see the same image, it sticks in their mind. The more people see the advertising totems, the stronger the association becomes in their minds. When they need a service you offer, they can take advantage of their memory and connect with your company. So, advertising totems are a great way to share a quick message about what your company stands for, promote your brand and share different promotions.
Permanence
Having advertising totems means your message is always on display. No matter what time of day or night, someone could drive past your displayed advertising totem and find out about your business. This way, you benefit from round-the-clock advertising.
Practical advantages
There are advertising totems that can be fixed to a wall or displayed on the ceiling, but there are also unique advertising totems that can be placed on the floor, indoors or outdoors, occupying a prime position where they are most likely to achieve maximum impact. Advertising totems should be strategically placed to your advantage to achieve the best possible results in terms of interaction and engagement and your target audience.
Low cost
The long-term costs of advertising via advertising totems are also favourable compared to other forms of advertising. For example, the cost of advertising on TV can be huge compared to advertising totems. They are much more cost and time effective. You can change the content as you wish at extremely low cost.
You will create a unique feature
How do you differentiate yourself from other brands on the market? Some industries are saturated with the same type of promotion over and over again – having a unique feature that is more than a sign on a wall is the perfect way to showcase your brand and make a statement. An advertising totem pole is hard to ignore and will take you out of anonymity.
Benefits of wayfinding
Accessibility is so important for all types of businesses, and advertising totem signage provides customers and employees with effective wayfinding signage and directional information. Perfect for the hospitality and automotive industries, which often require a number of different types of signage and wayfinding in buildings. You can also choose double-sided advertising totems, which means you can provide information effectively.