Have you ever thought about how fast large format printing is evolving? The growing demand for large format printing in the packaging and advertising industry is crucial to the growth of any business. Do you know what the most successful marketing campaigns are? The ones you combine with efficient operations and innovative techniques. Every business needs exposure, and a large format print shop is one of the best ways to do it.
Large format printing is becoming a widely used process for businesses of all sizes that use large format print for advertising and marketing materials. One of the most important benefits of printing is the ability to print large products to allow the graphics to come to life and make your company’s message stand out from competitors.
How does the large format printing process work?
The printing process for large format printing is very similar to that of digital printing, making it an ideal process for colour items. The press will deposit toner through the use of large nozzles. The ink is applied directly to the product, which creates a more authentic feel. The printing process is fast and has the ability to produce high quality images and photos.
Large format printing refers to print materials that are too large to be printed by traditional printing presses. A large format print shop uses specialised production equipment that can accommodate larger than normal print sizes.
Which products are ideal for the large format printing process?
One of the most versatile things about large format printing is that it can be the ideal printing process for many products.
In the printing industry, large format is actually a relative term because maximum print sizes vary from printer to printer. Some of the most popular products for which large format printing is used are:
- Banners
- Advertising posters
- Event advertisements
- Large wall calendars
- Advertising totems
- Personalised posters
- Personalised wallpaper and photo wallpaper
- Roll up banners
- People stopper
- Pop-up spider
- Custom flags
- Windows graphic
- Floor decoration
- POSM Display
As you can see, large format printing has many uses. It can be used to attract attention from a distance and provide a quick reference. Most companies also use large format printed materials for promotional purposes.
Why is large format printing important?
Large format printing is important because it takes visual communication to a new level, amplifying a message in ways that were previously unthinkable.
And while large format printing is often used to advertise products, its importance goes beyond marketing.
What are the benefits of large format printing?
There are many advantages to using large format printing for your print projects. Not only will you have the advantage of a large surface area to display your piece, but also the benefits of UV-cured ink, which will make your piece more durable and able to withstand basic conditions such as rain, heat and sunlight without damage.
Cost-effective exposure with large format printing
Think large format prints are expensive enough? Not really. It is a substantial expense, but the investment is worth the amount spent on large format printing. It’s an ad that can’t be replaced any time soon. Choosing a large format printer and working with them for the long term is the most cost-effective. This type of print gives you significant exposure at an unbeatable value for money.
Brand recognition
Choosing a large-format printer will give you the easiest way to communicate your marketing message to as many people as possible. The main purpose of large print is to generate brand recognition, get your business name in front of consumers and attract new potential customers.
Large format printing is durable
Have you ever seen a banner or wall graphic that faded or broke within a week of installation? Probably not. Large format prints are designed to last for a long time. The materials they are made from to make the different types of large format prints are durable, water resistant and weatherproof. The use of high quality prints prevents the designs from fading when exposed to direct sunlight for days and months.
Versatile solution for any business
Innovative designs are vital to an effective marketing campaign and only a large format printer can provide you with the right solution. From a wide range of paper types, quality, finishing to a wide range of products and graphics, a quality large format printer can provide it all.
How to choose the right product for large format printing?
With such a wide range of products offered by large format print printers, you may find it difficult to identify the solution that works for you. That’s understandable, but you don’t have to worry – here’s what you need to consider:
Indoor or outdoor digital print?
First, choose whether you plan to place your marketing message indoors or outdoors. This choice will have an impact on the materials and design of the final product. For example, a banner designed for outdoor use may need wind slots for extra strength.
Distance from the audience
The distance between a large-format print product and its audience is critical in determining issues such as font type and resolution of the original file. If you need to communicate with your audience up close, a small custom flag may be a good option. If you need to attract the attention of a remote audience, a large banner is a better alternative.
The world of large format printing is moving at a fast pace – that’s part of the reason why people are increasingly choosing large format printing. The large-format printing industry is moving towards greener solutions with ever more efficient printers.