Nowadays it is essential for every company to use the best marketing techniques to promote their brand and attract the attention of customers. While online marketing is a great way to captivate customers, we must not forget the traditional ways of marketing, such as the use of roll up banners.
When well designed and well thought out, roll up banners are an important resource at any trade show. They can also make a big impact in any reception or place of business, allowing you to deliver a concise and well-targeted sales message to potential and current customers. Getting the right content and design on your roll up banner is very important when it comes to getting your message across. Using roll up banners at trade shows and promotional events helps increase public awareness of your product or services and helps strengthen your brand.
Writing the correct message on the roll up banner:
- Take some time to think about the message you want to have on the roll up banner.
- When it’s a sales message, emphasize the benefits and include features if applicable.
- Write the message speaking from the audience’s point of view.
- Keep your message concise and to the point, too many words will seem cluttered.
- Remember that you only have a few seconds to grab your audience’s attention.
Aren’t roll up banners a bit old fashioned?
Not! They are still as popular, perhaps even more sought after than in the past. The quality of the mechanism has improved considerably. This, along with modern printing technology, makes roll up banners the number one choice for most businesses. Most banners are now printed on high quality materials. Years ago, roll up banners had to be lithographically printed, but with modern digital presses you get a much more cost effective, higher resolution and fade resistant display.
Is this new technology more expensive?
Not. Find the right company that sells roll up banners and you will not only be impressed by the range of sizes and quality, but also the rates will be affordable.
Do you find it difficult to design? No problem, you can get help from specialists.
Most printers can provide templates for you to design so you can get the artwork right. You don’t have the time, patience or skills to create your own design, then fear not: specialists in the field have their own graphic design studios. All you do is provide them with a brief of what you’re trying to achieve, a copy of your logo and images if needed, and a color scheme you’d like to use, and let them do the rest .
The main benefits of roll up banners:
- Easy
- Quick assembly
- Double-sided graphic
- Affordable
- Easy to update graphics
- Multiple size options
- Professional appearance
- Special options available
Branding
Choosing a roll up banner can educate your potential customers with a brief insight into the products and services you offer, but they can also entice them to try and buy.
A common misconception about roll-up banners is that they are only useful in trade shows, however, they can be used in a variety of ways to speed up your marketing campaigns. E.g:
- Places where people stand in lines.
- Reception areas and waiting rooms in your company premises.
- Waiting rooms of other businesses, i.e. a roll up banner displaying your products in the waiting area of a salon.
- Conferences, seminars and other events.
- For in-store promotions.
- As promotional materials in the headquarters of strategic partners.
These are just a few of the uses of a roll up banner. You can think of other ways to use roll up banners, depending on your marketing strategy.
Are they difficult to assemble?
Not at all! You can put up a roll up banner yourself in minutes. Unlike advertising banners or other forms of marketing, it is much easier to install roll up banners. It also takes extremely little time to disassemble. You won’t need to hire anyone to set up these banners because anyone can do it.
Durability
The roll up banner design system that makes it easy to retract when not in use also ensures that the banner stays in great shape no matter how long it is stored. Once inside the base, it is protected from direct exposure to the sun, dust and moisture. It is therefore able to withstand the wear and tear of normal use and transport.
Efficiency
The pull up banner does its job in a very effective way. In addition to ease of assembly and portability, its nature gives it an advantage over other advertising products. Depending on your choice, they can be around 6 meters tall, meaning most of the setup is at eye level, promoting content visibility. This way, customers will have a hard time missing them when they walk past your banners.
If you can successfully combine this by adding attractive colors and quality roll up banner printing, you will get people talking about your product.
Ease of storage
Once you are done with the roll up banner or have a more pressing campaign with a separate banner, it is advisable to store it well until you need it again. While disassembled, it takes up very little space and shouldn’t clutter your storage area.
There are many types of roll up banners that come in numerous sizes, shapes and styles. They are some of the most practical displays a business can own. Their true value is that they are affordable, versatile, portable, and an effective way to communicate a short, visual message.
Banners are essential for any brand that wants to make an impact on people. They help create brand awareness by being a constant reminder and promoting the brand without asking for any additional input.
It doesn’t matter if it’s a new product launch, customer prospecting or a presentation of a completed project. A roll up banner is one of the best ways to raise awareness.